TC1000 - Proposal Design Brief

TC1000 - Proposal Design Brief

OBJECTIVE

The objective of this project is to develop an affordable and compact cart to support a range of tablets using a standard 75mm or 100mm VESA mount. To develop a cart that visually conveys the quality and innovation of emerging tablet technology.

The carts will be sold through distributor and dealer channels and should be packaged for compact, pre-sale storage.

OVERVIEW

• Entertainment/game cart with tablet for children patients


• Designed playful cart, holds accessories


• 1 final prototype presented to Modo

PRIMARY AUDIENCES

• Children at the hospital, bed-ridden, recovering from injury

• Age: 7-13


• Gender: male


• Average student in grade school, likes to bike, skateboard - things with wheels; plays video games, enjoys playing outdoors, has pets

• PROFILE
  
  
  
  • Name: Timmy
  
  
  • Age: 11
  
  
  • Grade: 4th
  
  
  • Hobbies: Skateboarding, video games
  
  
  
  

• Cart will have storage areas where different forms of entertainment is kept; books, toys, something from home to feel less nervous and anxious in hospital surroundings; gaming platform


• Cart and toys should help make the environment more fun and cheerful, colorful, bright and uplifting


• Other users: nurses, parents, janitor/cleaning

SCENARIO

Timmy is injured, in leg cast, bed-ridden recovery

Bored, restless

Needs form of entertainment

TONE AND IMAGE

• Playful, laughter A distraction from their injury Friendly forms and shapes, colors


• Look less like medical equipment, more like a game console, means of entertainment

MESSAGES: Features, Benefits and Values

• Friendly form, rolls underneath bed, book shelves/storage, entertainment platform, snack tray


• Wi-fi enabled, multi-player games (iPad), rent-a-cart for patients, portable (take home)


• Entertainment console that can educate, entertain, and promote recovery

Budget and Schedule

• $200 per cart


• Play time and entertainment can speed up recovery time


• Prototype due: June 8, 2010

Process

• Benefits: Patient and patient's family, hospital staff


• Performance: Professional review by Modo, class critiques and course grade

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